The world of Internet Marketing is constantly evolving. With search engines always changing, more competitors arriving on the scene, and social media taking the world by storm, there are always new opportunities to improve the performance of your website. Taking all of these things into account and more, we’ll work with you to develop an ongoing Full Service Internet Marketing Plan tailored to the unique needs of your business, and your customer.
The Core Four of Internet Marketing:
- On-Page Search Engine Optimization
- Off-Page Search Engine Optimization
- Pay-Per-Click Search Advertising
- Social Media Marketing
On-Page Search Engine Optimization
On-Page Search Engine Optimization is about what can be improved directly on your website itself. Your website is designed and built using many under the hood elements that require a thorough dedication to detail to perform well.
Improving these elements is integral to a successful marketing campaign. Your websites keywords, page titles, URL’s, meta data and, perhaps most importantly, overall content need to be specially crafted to be unique to your company and its website.
With you we will work together to create a stategy that takes into account all available metrics and data from your current ecommerce website analytics, targeted keyword research, and thorough competitor research. We’ll establish a benchmark for key website metrics that will help us outline an unique strategy for improving marketing performance.
Off-Page Search Engine Optimization
The visibility of your website on other websites is the cornerstone of any successful search engine optimization strategy. You could have the most thorough and precise content when compared to your competitors, but in the world of web “It’s not what you know. It’s who you know.”
Off-Page Search Engine Optimization is about gaining links and discussion from other websites that point back to your own. We’ll work closely with you to research and define the best mediums available to building a strong ecommerce website presence on the internet. We’ll help you climb the SERPs (Search Engine Results Pages) by building authority and gaining reputation through link-buliding mediums such as authoritative directories, blogs, news outlets, content syndication, and more.
Pay-Per-Click Search Advertising
A successful Per-Per-Click strategy can offer great returns and brand-building opportunities. Swank’s Pay-Per-Click management services ensure that your campaign is targeted, affordable, and accountable. Building brand presence and generating leads at a competitive return on investment.
We work with many advertisement networks to create your successful campaign. Below are some you may have heard of:
Social Media Marketing
Social networking is quickly becoming an internet marketing powerhouse. Utilizing websites such as Facebook and Twitter to establish a relationship with your customer base can be lucrative in spreading your brand while also gaining helpful insight into how your company can improve.
Working with social networks is a highly dedicated task and it requires just as as much diligence as your website itself to be advantageous to your marketing campaign.