A little bit of sweetness! Swank IBS recently started a new relationship with Bodywear Boutique, a retailer based in California that specializes in exercise and yoga clothing for both women and men. With that relationship comes a new beginning for Bodywear Boutique in the form of a new Ecommerce Website Design.
We wanted to design a website that gave Bodywear Boutique a modern look & feel, yet also takes into account the products they sell. Colors were lightened up while creating more space between elements throughout the site. Also utilized throughout the site are modern CSS3 techniques that increase website presentation while also helping decrease load times by reducing HTTP requests. These techniques are used in a manner that will degrade gracefully in older and less capable browsers.
On the home page we added a lot of new features while upgrading those that were already there. The search bar was moved next to the logo so that the area could be used solely for the mini shopping cart, contact information and user account links. This should make it easier for visitors to quickly find needed information. Website navigation has been redesigned and is now presented as a cleaner menu that also utilizes modern CSS3 techniques previously mentioned. Bodywear Boutique also can now easily feature different products on the home page dynamically such as new arrivals, sale items, and more.
Bodywear Boutique’s category page was updated to reflect their new color scheme. A dark but soft black text with a teal accent color used for links and headings. In addition the layout was improved by spacing out elements of the page, especially each product listing. The category listing was also typographically improved for easier legibility.
While viewing Bodywear Boutique’s new product page you will notice a cleaner and more organized layout. Swank IBS also redesigned the area that contains the price and add-to-cart form to create a better call-to-action. The capability for reviews was added and the related products area was moved to the right.
Layout and call-to-actions such as the “Checkout Now” button were updated on the shopping cart page for easier legibility. New secondary buttons such as the “Update Cart” button were also created to match the website’s theme.
Throughout the checkout process Swank IBS has removed unnecessary elements and streamlined each step in order to make the process easier for each website visitor. Forms and elements on each page have been updated for easier legibility so that the users can easily determine what to do next.
We want to thank Bodywear Boutique for coming to Swank IBS and allowing us to work with them to create their new Ecommerce Website Design. Swank IBS is excited to continue to work with Bodywear Boutique with our Ongoing Internet Marketing Management services to improve on-page and off-page search engine optimization, pay-per-click management, and more!